Leadership That Doesn't Bullshit You
30 years in the arena. Zero interest in pretending dysfunction is normal.
I work with leaders and teams who are done with surface-level advice and ready to tackle the real problems—the ones everyone sees but nobody says out loud. This isn't about frameworks you'll forget in a week. It's about building the competence and courage to lead through discomfort.

Built on Experience, Not Theory
I don't do this work because I read a book about leadership. I do it because I've spent 30+ years in the actual arena.
- Built and owned multiple businesses—dealt with the stress of P&L responsibility, the weight of decisions that affect people's livelihoods, the reality of making payroll
- Held executive and leadership roles in tech companies—managed teams, navigated politics, made the hard calls that keep you up at night
- Experienced the full cycle: hiring great people, firing people who weren't working out, getting fired myself, succeeding spectacularly, failing publicly
- Worked with teams that functioned beautifully and teams that were complete disasters—learned what actually fixes dysfunction versus what just looks good in a workshop
My approach draws from deep wells: the stoic understanding that growth requires discomfort, the wisdom that meaningful work demands sacrifice, and the recognition that most business problems are actually leadership problems in disguise.
This isn't motivational speaking. It's not team-building theater. It's the hard work of fixing what's broken so you can actually build something worth building.
Three Ways We Can Work Together
Choose the path that fits where you are right now. All three require honesty, courage, and a willingness to do hard things.
Leadership Teams
For Dysfunctional Teams Ready to Function
Your team is the problem. Or maybe you are. Either way, nothing gets fixed until the real issues get on the table. We surface the dysfunction, build actual trust, then tackle business problems with a team that's finally aligned.
- Initial discovery workshop
- Trust-building through honest feedback
- Ongoing sessions to maintain alignment
- For teams at small to mid-size companies
Individual Leaders
Level Up Your Leadership Presence
You're capable of more than you're showing. Maybe you struggle with boundaries. Maybe you're tired of being pushed aside. Maybe you need to be more assertive without sacrificing your relationships. We work on the skills that actually matter: difficult conversations, confident presence, effective negotiation.
- Setting and maintaining boundaries
- Assertiveness with authenticity
- Navigating workplace politics
- Great for women leaders and open to all
Small Business Operators
Fundamentals for Owner-Operators
At your size, the business IS you. We don't build marketing programs—we help you understand what your customers actually think, read your financials for what they're telling you, and develop the vision that makes the daily grind worthwhile.
- Customer discovery and feedback analysis
- Financial trend analysis (not accounting)
- Vision and direction setting
- For businesses under $1M revenue
How I Work
I Tell You What You Need to Hear
Not what you want to hear. Not what makes you feel good. The truth about what's holding you back, delivered with directness and respect. If you want someone to validate your excuses, I'm not your person.
I've Done the Work Myself
30+ years building businesses, leading teams, making payroll, firing people, getting fired, succeeding, failing. This isn't academic theory. It's earned knowledge from someone who's been in the arena.
We Fix Foundations First
Most business problems are leadership problems. Most leadership problems are dysfunction problems. We don't skip to strategy when the foundation is cracked. We fix what's broken, then build on solid ground.
Growth Requires Discomfort
Stoics understood this. Peterson teaches it. I live it. If you want comfortable, hire a different coach. If you want growth, we're going to tackle the hard conversations you've been avoiding.
Ready to Stop Pretending?
Book a discovery call. We'll figure out if this is the right fit and whether you're actually ready to do the work.
